Tuesday, August 25, 2009

Pricing Strategy

According to a recent report, about 75% of homebuyers surf the Web to begin their home search. That means home buyers are well aware of what properties are available on the market and the prices they are selling for. Therefore, now more than ever, pricing is the key to selling your home.

Some sellers think that a higher price will give them some negotiating room. But in fact many buyers don't even look at a property that is overpriced, much less make an offer on it.

This can lead to the property’s becoming “shop-worn.” Buyers often inquire about the length of time a property has been on the market. If it has been on the market a long time, they wonder if there is something wrong with it. The sellers then have to drop the price, taking less than they might have if they had priced it correctly to begin with.

Homes that are well-priced attract the buyers in their price range. The buyer's perception is that the home is a good buy, and then the seller is positioned to receive the listing price or close to it.

Please feel free to call or email me if you have any questions. I would be happy to provide you with a market evaluation on your home to make sure it is competitively priced in the marketplace so you will receive the best offer.

Thursday, August 20, 2009

Small fixes, Big results.

Imagine you are a buyer looking at your home. What do you think needs repair? The most common areas of concern are the roof, gutters, and downspouts. In addition, repair of missing or peeling exterior paint is often a condition of the loan.

Money spent on repairs can make a difference in the final sale price because buyers tend to overestimate the cost of performing repairs. Then they reduce their offer by an amount higher than necessary to compensate. If the lender requires the repairs to be performed before closing, the seller can, in effect, end up paying for repairs twice: first in a lower sale price and second in the out-of-pocket cost of the repairs themselves.

A better strategy is to perform the repairs before putting your house on the market. Simple repairs that make a huge difference in marketability and offer price are:
* Replace cracked windows and torn screens.
* Fix or replace any broken stairs or handrails.
* Fix plumbing fixtures, leaking faucets, and so on.
* Replace exterior lock sets and garage door openers if damaged.
* Repair worn or damaged flooring.
* Replace broken or leaking gutters and downspouts.
* Remove any soil or landscape mulch from contact with wood.
* Clean, repair, or replace the roof.
* Repair or replace any worn boards on decks or porches.
* Have your heater and air conditioning units serviced and filters replaced.

First impressions are key. Taking care of the necessary repairs before putting your home on the market is important to yielding top dollar and ensuring a quick, hassle-free sale. I'd be happy to come by and make some recommendations on how to create an inviting atmosphere. Homes that convey pride of ownership often receive the best offers.

Please call or email me if I can answer any questions or be of any assistance in helping you get top dollar when you are ready to sell.